Moja For Marketing: Convert Customer Chats Into Sales
Turn Conversations into Conversions
Run targeted campaigns, automated follow-ups, and personalized offers through channels your customers already use daily, WhatsApp, SMS, and USSD through Moja. Built for all African network conditions, so your messages arrive everywhere.
Trusted by the best
Spot and Engage High-Quality Leads Automatically
Automatically qualify leads in real-time using AI-powered chatbot conversations. Identify high-intent customers, segment them by interest or budget, and hand off warm leads to your sales team, reducing qualification time by up to 80%.
Guided Selling
Guide shoppers to the right product in under 60 seconds.
Moja helps customers filter by budget, category, or use case in a conversational interface, leading to 3x higher engagement and faster checkout.
Smart Product Recommendations
Capture high-intent shoppers before they leave, boosting average order value by up to 35%.
Promote and Upsell Products
Automate post-purchase engagement to drive repeat purchases and increase customer lifetime value. Send personalized offers right after checkout, recommend complementary bundles, and re-engage at-risk customers. All without your team lifting a finger.
Order Follow-up Promo
Win repeat purchases with perfectly-timed, personalized offers. Use Moja to automatically send tailored product recommendations or bundle offers based on what customers bought. Increase the average repeat purchase rate upto 28%.
Smart Bundle Offers
Increase average order value with intelligent product combinations. Moja automatically suggests relevant bundles in chat based on customer conversations and purchase history.
Educate Customers at Scale
Reduce support tickets by 40% with automated product education. Deliver how-to guides, FAQs, policies, and warranty info directly in chat, so customers self-serve and your team handles only complex inquiries.
Automated How-to Guides
Have Moja automatically share a personalized how-to video or step-by-step guide in chat. Reduce setup-related support tickets by up to 50%.
Policy of T&Cs Breakdown
Turn confusing legal documents into simple and searchable content. Simplify returns, warranty, and policy details and reduce support questions.
Ready to make every conversation count?
Book a Product Your today and discover how Moja can help your teams connect, support and sell.
Questions? We’ve got Answers
Everything you need to know about getting started with Moja. How it works, and what it can do for your teams and customers.
How does WhatsApp marketing automation work for businesses in Africa?
You build a contact list through opt-in flows, a WhatsApp widget on your website, a keyword reply to your SMS short code, or a USSD menu. Once a customer opts in, you can send segmented campaign messages, trigger automated follow-ups based on behaviour, and route replies to a live agent when needed.
What's the difference between a WhatsApp broadcast and a WhatsApp campaign?
A broadcast sends a single message to many recipients without enabling replies; it’s one-directional. A campaign, run through the Moja, allows two-way conversations, automated responses, and tracking at the contact level. For marketing that drives conversions, not just impressions.
How do I measure whether a WhatsApp marketing campaign actually worked?
Track delivery rate, open rate, reply rate, and conversion events (a purchase, a booking, a form completion). A good platform will tie WhatsApp engagement back to a customer profile so you can see which contacts converted after receiving a campaign. That’s the difference between knowing a message was delivered and knowing it drove a result.
