MOJA FOR SALES
Turn Conversations into Conversions
Automate lead qualification, schedule demos, and close deals all in a single chat interface. No app downloads. No handoffs. Just conversations that convert.
Trusted by the best
Help Customers Discover Products Easily
Help Customers Find the Right Solution Instantly. Use dynamic chat flows to ask qualification questions and surface only the products or services that match each customer’s needs. No guesswork, no wrong recommendations
Fast-track Prospects to Representatives
Connect high-intent leads instantly with the right sales rep for faster conversions and reduce time-to-first-contact from hours to seconds.
Schedule Demos and Meetings
Schedule Demos and Meetings Without the Back-and-Forth. Customers book directly in chat and integrate with your calendar automatically.
Automate Sales and Payment Workflows
Close Deals Faster with Secure In-Chat Payments. Send payment links directly in chat and let customers complete purchases instantly, no app switching, no abandoned transactions. Supports mobile money cards and local payment methods across Africa.
Facilitate Payments on Chat
Enable secure, in-chat payments so customers can complete purchases without leaving the conversation.
Re-Engage and Win Back Dormant Customers
Re-engage inactive customers in your pipeline with tailor-made campaigns that feel personal and irresistible.
Offer Hyper-Personalized Incentives
Offer discounts that feel custom because they’re based on each customer’s past behavior, industry, or product preferences. Increase redemption rates by showing relevance, not just price cuts.
Turn Abandoned Carts into Completed Orders
Recover Lost Sales with Real-Time Chat Nudges. Send automated chat reminders about abandoned carts the moment a customer leaves, with one-click payment links inside the conversation.
Use Discounts to Rescue Dormant Accounts
Re-engage silent customers with exclusive discounts that encourage them to return.
Simplify and Personalize Onboarding for Every Customer
Roll out the red carpet; guide new users step-by-step with slick, bite-sized support.
Reduce Sales Cycles
Close Deals Faster with Automated Proposals and Contracting. Generate and send proposals directly in chat, collect e-signatures, and move leads to Closed Won. All without leaving the conversation.
Ready to make every conversation count?
Book a Product Your today and discover how Moja can help your teams connect, support and sell.
Questions? We’ve got Answers
Everything you need to know about getting started with Moja. How it works, and what it can do for your teams and customers.
How does WhatsApp sales automation work for African businesses?
You connect your WhatsApp Business number to a platform like Moja, then set up automated message flows, lead intake forms, follow-up sequences, quote delivery, payment reminders. When a customer messages you, the right response fires automatically. Your sales team only steps in when a conversation needs a human. Works on low-bandwidth connections with no app download required from the customer.
Can a sales team in Africa manage leads from WhatsApp, SMS and calls in one place?
Yes. An omnichannel contact centre pulls WhatsApp messages, SMS, USSD, and voice calls into a single inbox. Sales agents see the full conversation history regardless of which channel the customer used. In practice, this means fewer dropped leads and faster response times, without asking customers to change how they contact you.
What's the difference between a CRM and a sales automation tool for African markets?
A CRM stores customer data, contact details, purchase history, and interaction records. Sales automation uses that data to trigger actions: sending a follow-up message three days after a quote, flagging a cold lead for a call, or sending a loyalty offer after a first purchase.
How do I track whether my WhatsApp sales campaigns are actually converting?
Through message delivery rates, response rates, and conversion events tied to each campaign. A platform built for this will show you which message template drove a reply, which agent closed the deal, and where leads are dropping off in your pipeline.
Is sales automation on WhatsApp affordable for small and mid-sized businesses in Africa?
It depends on message volume, not headcount, which makes it accessible for growing businesses. Moja API pricing is per conversation. The practical question is whether the time your sales team currently spends on manual follow-ups costs more than the tool. For most businesses handling more than 200 leads a month, the answer is yes.
